| Series | Routledge interpretive marketing research
Routledge interpretive marketing research series. ^A417768 |
| Contents |
Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat -- From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook -- Food consumer trends : food experience, pleasure, and policy in the United States / Anne T. Byrne and David R. Just -- TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat -- Cultural pleasures of eating and healing : contributions to food wellbeing / Nancy N. Chen -- The coffee-drinking experience : contributions to pleasure, wellbeing, and consumer engagement / Danielle L. Eiseman -- The method of creative ethnography : exploring food consumption and pleasurable experiences / Zafeirenia Brokalaki and Jeff B. Murray -- Cooking, food experiential learning, and connectedness : food wellbeing construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya -- Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and wellbeing / Emily M. Moscato -- Food storytelling, pleasure, and wellbeing : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby -- Fusing East with West : how Asian Epicurean experience evolves and embraces wellbeing / Steven Chan -- The food gastronomy experience : a French perspective on food wellbeing / Gwarlann De Kerviler -- Food shopping experience on the periphery of the supermarket : a social- media-afforded quest for Whole30-compliant foods and wellbeing / Ana Babić Rosario -- Hungry eyes : how food porn affects wellbeing / Anthony Patterson, Robert Kozinets, and Rachel Ashman -- Index. |
| Abstract |
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focuses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors. |
| Bibliography note | Includes bibliographical references and index. |
| Biographical note | Wided Batat is Professor of Marketing and Founder of B & C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z & Y, Millenials and post-Millennials, and tourism. |
| Source of description | Online resource; title from digital title page (viewed on November 04, 2019). |
| Issued in other form | Print version: Food and experiential marketing. 1 Edition. New York : Routledge, 2019 9780815396352 |
| Genre/form | Electronic books. |
| LCCN | 2019008815 |
| ISBN | 9781351182201 (electronic book) |
| ISBN | 135118220X (electronic book) |
| ISBN | 9781351182195 (electronic book) |
| ISBN | 1351182196 (electronic book) |
| ISBN | 9781351182188 (electronic book) |
| ISBN | 1351182188 (electronic book) |
| ISBN | 9781351182171 (electronic book Mobipocket) |
| ISBN | 135118217X (electronic book Mobipocket) |
| ISBN | (hardcover alkaline paper) |
| Standard identifier# |
10.4324/9781351182201 |
| Stock number | 9781351182201 Taylor & Francis |
