Globalization of consumer markets : structures and strategies / Salan S. Hassan, Erdener Kaynak, editors.

Other author Hassan, Salan S.
Other author Kaynak, Erdener.
Format Book
Publication InfoNew York : International Business Press, ©1994.
Descriptionxxi, 333 pages : illustrations ; 22 cm
Subjects
Export marketing--Management.
Advertising--Standards.
Consumer behavior.
International business enterprises--Management.

Bibliography noteIncludes bibliographical references and index.
LCCN 93010607
ISBN1560244291 (acid-free paper)
ISBN1560244305 (pbk. : acid-free paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF1416 .G58 1994 ✔ Available Place Hold