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010 a| 2018420382;

015 a| GBA9162672| bnb;

016 7 a| 0148692332| Uk;

020 a| 9781848551725;

020 a| 184855172X;

035 a| (WaSeSS)ssj0000358455;

042 a| ukblsra| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.5b| .C735 2008;

082 04 a| 658.8122| 22;

245 00 a| Creating and managing superior customer valueh| [electronic resource] /c| edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.;

260 a| United Kingdom :b| JAI Press, an imprint of Emerald Group Publishing Limited,;

300 a| ix, 477 pages :b| illustrations ;c| 24 cm.;

490 0 a| Advances in business marketing and purchasing,x| 1069-0964 ;v| v. 14;

500 a| Originally published: 2008.;

504 a| Includes bibliographical references.;

505 0 g| Part A: Value dimensions, conceptualizations of value, what is vale. --t| Customer value: theory, research, and practice /r| Arch G. Woodside, Francesca Golfetto and Michael Gibbert. --t| Intangible value in buyer-seller relationships /r| Roger Baxter. --t| Final customers' value in business networks /r| Stephan C. Henneberg and Stefanos Mouzas. --t| Functions, trust, and values in business relationships /r| Thomas Ritter and Achim Walter. --g| Part B: Metrics and measurement, how to measure value. --t| Customer value metrics /r| Bruno Busacca, Michele Costabile and Fabio Ancarani. --t| Total cost of ownership and customer value in business markets /r| Gabriela Herrera Piscopo, Wesley Johnston and Dan N. Bellenger. --t| Linking customer value to customer share in business relationships /r| Wolfgang Ulaga and Andreas Eggert. --g| Part C: Strategic aspects, how to create value. --t| Configurations and control of resource interfaces in industrial networks /r| Enrico Baraldi and Torkel Str©œmsten. --t| Creating superior value through network offerings /r| Bernard Cova and Robert Salle. --t| Competence-based value framing for business-to-business customers /r| Francesca Golfetto, Fabrizia Zerbini and Michael Gibbert. --g| Part D: Operational aspects, value propositions and pricing, how to capture value. --t| Value delivery and value-based pricing in industrial markets /r| Andreas Hinterhuber. --t| Value creation options for contract manufacturers: market strategy transition and coevolution in networks /r| Paul Matthyssens, Koen Vandenbempt and Sara Weyns.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Customer relationsx| Management.=| ^A492040;

650 0 a| Relationship marketing.=| ^A390760;

650 7 a| Customer relationsx| Management.2| fast0| (OCoLC)fst00885539;

650 7 a| Relationship marketing.2| fast0| (OCoLC)fst01093590;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Woodside, Arch G.=| ^A104707;

700 1 a| Golfetto, Francesca.=| ^A1045511;

700 1 a| Gibbert, Michael.=| ^A709593;

856 40 z| Full text available from Emerald Business, Management & Economics Book Seriesu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.emerald.com%2Fbooks%2Fbook%2F10651%2FCreating-and-managing-superior-customer-value;

947 a| (OCoLC)ocn310153988;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5551368;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5551368-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/28/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5551368-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/28/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5551368-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/28/2021x| EBOOKz| JERESOURCE;

Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

Other author	Woodside, Arch G.
Other author	Golfetto, Francesca.
Other author	Gibbert, Michael.
Format	Electronic
Publication Info	United Kingdom : JAI Press, an imprint of Emerald Group Publishing Limited,
Description	ix, 477 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Emerald Business, Management & Economics Book Series
Subjects	Customer relations--Management. Relationship marketing.

Series	Advances in business marketing and purchasing, 1069-0964 ; v. 14
Contents	Part A: Value dimensions, conceptualizations of value, what is vale. -- Customer value: theory, research, and practice / Arch G. Woodside, Francesca Golfetto and Michael Gibbert. -- Intangible value in buyer-seller relationships / Roger Baxter. -- Final customers' value in business networks / Stephan C. Henneberg and Stefanos Mouzas. -- Functions, trust, and values in business relationships / Thomas Ritter and Achim Walter. -- Part B: Metrics and measurement, how to measure value. -- Customer value metrics / Bruno Busacca, Michele Costabile and Fabio Ancarani. -- Total cost of ownership and customer value in business markets / Gabriela Herrera Piscopo, Wesley Johnston and Dan N. Bellenger. -- Linking customer value to customer share in business relationships / Wolfgang Ulaga and Andreas Eggert. -- Part C: Strategic aspects, how to create value. -- Configurations and control of resource interfaces in industrial networks / Enrico Baraldi and Torkel Str©œmsten. -- Creating superior value through network offerings / Bernard Cova and Robert Salle. -- Competence-based value framing for business-to-business customers / Francesca Golfetto, Fabrizia Zerbini and Michael Gibbert. -- Part D: Operational aspects, value propositions and pricing, how to capture value. -- Value delivery and value-based pricing in industrial markets / Andreas Hinterhuber. -- Value creation options for contract manufacturers: market strategy transition and coevolution in networks / Paul Matthyssens, Koen Vandenbempt and Sara Weyns.
General note	Originally published: 2008.
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018420382
ISBN	9781848551725
ISBN	184855172X

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Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

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