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010 a| 2017303237;

020 a| 9781786354563q| (hardback);

020 a| 178635456X;

020 z| 9781786354556 (ebook);

035 a| (WaSeSS)ssj0002058353;

049 a| EREEa| NEHH;

050 00 a| MLCM 2020/45760 (H);

245 00 a| Multi-channel marketing, branding and retail designh| [electronic resource] :b| new challenges and opportunities /c| edited by Charles McIntyre, Bournemouth University, Poole, UK, T. C. Melewar, Middlesex University London, London, UK, Charles Dennis, Middlesex University, London, UK;

250 a| First edition.;

260 a| United Kingdom :b| Emerald,c| 2016.;

300 a| xiii, 259 pages :b| illustrations ;c| 24 cm;

500 a| Minimal Level Cataloging Plus.5| DLC;

504 a| Includes bibliographical references and index.;

505 0 a| pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond.;

506 a| Available only to authorized users.;

520 a| Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses on service design, including retail and multi-channel marketing matters pertinent to the current age, where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape -- complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.c| Publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketing.=| ^A16179;

655 0 a| Electronic books.=| ^A491897;

700 1 a| McIntyre, Charles,d| 1955-=| ^A1104686;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4717112;

947 a| (OCoLC)ocn945647278;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5555822;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5555822-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/28/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5555822-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/28/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5555822-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/28/2021x| EBOOKz| JERESOURCE;

Multi-channel marketing, branding and retail design new challenges and opportunities / edited by Charles McIntyre, Bournemouth University, Poole, UK, T. C. Melewar, Middlesex University London, London, UK, Charles Dennis, Middlesex University, London, UK.

Other author	McIntyre, Charles, 1955-
Format	Electronic
Edition	First edition.
Publication Info	United Kingdom : Emerald, 2016.
Description	xiii, 259 pages : illustrations ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising. Marketing.

Contents	pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond.
Abstract	Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses on service design, including retail and multi-channel marketing matters pertinent to the current age, where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape -- complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. Publisher.
General note	Minimal Level Cataloging Plus.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017303237
ISBN	9781786354563 (hardback)
ISBN	178635456X

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Multi-channel marketing, branding and retail design new challenges and opportunities / edited by Charles McIntyre, Bournemouth University, Poole, UK, T. C. Melewar, Middlesex University London, London, UK, Charles Dennis, Middlesex University, London, UK.

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