When sport meets business capabilities, challenges, critiques / [edited by] Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen.
| Other author | Wagner, Ulrik. |
| Other author | Storm, Rasmus K. |
| Other author | Nielsen, Klaus, 1948- |
| Format | Electronic |
| Publication Info | London ; Thousand Oaks, California : SAGE, 2017. |
| Description | xiii, 242 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | When sport meets business : a brief introduction / Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen -- The expansion of the sport goods industry / Anna Gerke and Maureen Benson-Rea-- When globalisation and migration meet national and local talent development / Sine Agergaard -- Commodification and commercialization of elite athletes / Johannes Orlowski, Manuel Herter and Pamela Wicker -- The business of running / Koen Breedweld and Jeroen Scheerder -- The growth of commercial sponsorship / Ulrik Wagner and Thorsten Dum -- The battle for media rights in European club football / Harry Arne Solberg -- Ambush marketing in sport / Simon Chadwick, Nicholas Burton and Cheri Bradish -- Sport, social media and online communities / Bastian Popp and Herbert Woratschek -- Corporate social responsibility in sport / Mathieu Djaballah -- Profits, championships and budget constraints in European professional sport / Klaus Nielsen and Rasmus K. Storm -- Financial fair play in European football / Jan Pieper -- Corruption and the governance of sport / Arnout Geeraert -- Sustainable urban legacies of hosting the Olympic Games / Larissa Davies -- The cost of hosting international sports events / Wladimir Andreff. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016934713 |
| ISBN | 9781473948044 |
| ISBN | 9781473948051 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |