Tools

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010 a| 2013044784;

020 a| 9781118835807 (hardback);

020 a| 9781118863121 (ebk);

020 a| 9781118863190 (ebk);

035 a| (WaSeSS)ssib043234899;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.5b| .W5823 2014;

082 00 a| 658.8/122| 23;

084 a| BUS0180002| bisacsh;

100 1 a| Williams, David,d| 1963-?| UNAUTHORIZED;

245 10 a| Connected CRMh| [electronic resource] :b| implementing a data-driven, customer-centric business strategy /c| David S. Williams.;

260 a| Hoboken, New Jersey :b| Wiley,c| [2014];

300 a| xiii, 242 pages ;c| 24 cm;

504 a| Includes bibliographical references (pages 223-225) and index.;

506 a| Available only to authorized users.;

520 a| " Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, marketers are now able to put customers at the core of the business strategy. The challenge, now that there's "universal" buy-in on the philosophy, of 'every organization should be "customer-centric" is the "how". How do we successfully implement a comprehensive, data-driven, customer-centric business strategy? The answer is called "Connected CRM", the focus of this book. Customer-centric marketing isn't merely a tactical implementation plan. Executed correctly, it's a fundamental shift in the organization's framework, affecting every department, not just marketing, though it puts marketing at the heart of the business and leadership strategy for the organization. It's a new source of visibility and accountability for the CMO and a new basis of competitive differentiation for the company. CMOs of the future will play a much larger role in all aspects of marketing, sales, service and technology. Through years of work in data-driven customer relationship marketing and observations of successful (and unsuccessful) implementation efforts; Merkle has developed a customer-centricity blueprint for organizations. This book explains how to make it a reality--for sustained competitive advantage"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Customer relationsx| Management.=| ^A492040;

650 0 a| Relationship marketing.=| ^A390760;

650 0 a| Strategic planning.=| ^A161713;

650 7 a| BUSINESS & ECONOMICS / Customer Relations.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1638156;

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Connected CRM implementing a data-driven, customer-centric business strategy / David S. Williams.

Author/creator	Williams, David, 1963-
Format	Electronic
Publication Info	Hoboken, New Jersey : Wiley, [2014]
Description	xiii, 242 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Customer relations--Management. Relationship marketing. Strategic planning.

Abstract	" Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, marketers are now able to put customers at the core of the business strategy. The challenge, now that there's "universal" buy-in on the philosophy, of 'every organization should be "customer-centric" is the "how". How do we successfully implement a comprehensive, data-driven, customer-centric business strategy? The answer is called "Connected CRM", the focus of this book. Customer-centric marketing isn't merely a tactical implementation plan. Executed correctly, it's a fundamental shift in the organization's framework, affecting every department, not just marketing, though it puts marketing at the heart of the business and leadership strategy for the organization. It's a new source of visibility and accountability for the CMO and a new basis of competitive differentiation for the company. CMOs of the future will play a much larger role in all aspects of marketing, sales, service and technology. Through years of work in data-driven customer relationship marketing and observations of successful (and unsuccessful) implementation efforts; Merkle has developed a customer-centricity blueprint for organizations. This book explains how to make it a reality--for sustained competitive advantage"-- Provided by publisher.
Bibliography note	Includes bibliographical references (pages 223-225) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013044784
ISBN	9781118835807 (hardback)
ISBN	9781118863121 (ebk)
ISBN	9781118863190 (ebk)

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Connected CRM implementing a data-driven, customer-centric business strategy / David S. Williams.

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