Data mining techniques for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry.

Author/creator Linoff, Gordon S.
Other author Berry, Micahel J. A.
Format Electronic
Edition3rd ed.
Publication InfoIndianapolis, IN : Wiley Pub.,
Descriptionxl, 847 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

General noteBerry's name appears first on the 2nd ed.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011921769
ISBN9780470650936 (pbk : alk. paper)
ISBN0470650931 (pbk : alk. paper)
ISBN9781118087459 (ebk)
ISBN9781118087473 (ebk.)
ISBN9781118087503 (ebk.)

Availability

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Electronic Resources Access Content Online ✔ Available