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Destination marketing and management theories and applications / edited by Youcheng Wang and Abraham Pizam.
| Other author | Wang, Youcheng. |
| Other author | Pizam, Abraham. |
| Format | Electronic |
| Publication Info | Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, |
| Description | x, 370 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang -- |
| Contents | Part III. Destination marketing : research, branding and image commmunication. Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo ; Destination branding and positioning / Asli D.A. Tasci ; Destination image development and communication / Amir Shani and Youcheng Wang -- Part IV. Destination product development and distribution. The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler ; Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang ; Destination marketing systems : critical factors for functional design and management / Youcheng Wang ; eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law ; Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li ; Events and destination management / Graham Brown ... [et al.] -- |
| Contents | Part V. Managing stakeholders at destinations. Collaborative destination marketing : principles and applications / Youcheng Wang ; Tourism development and destination community residents / Claudia Jurowski -- Part VI. Safety and crisis management at destinations. The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam ; Destination crisis management / Lori Pennington-Gray and Abraham Pizam -- Part VII. Managing competitiveness and sustainability and embracing challenges and opportunities. A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch ; Destination management : challenges and opportunities / Alan Fyall. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010050329 |
| ISBN | 9781845937621 (permanent paper) |
| ISBN | 1845937627 (permanent paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |