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010 a| 2011041422;

020 a| 9781118065716 (cloth);

020 a| 1118065719;

035 a| (WaSeSS)ssib043235597;

042 a| pcc;

043 a| n-us---;

049 a| EREEa| NEHH;

050 00 a| HG181b| .E38 2012;

082 00 a| 332.1068/82| 23;

084 a| BUS0500202| bisacsh;

100 1 a| Ehrlich, Evelyn,d| 1950-=| ^A584337;

245 14 a| The financial services marketing handbookh| [electronic resource] :b| tactics and techniques that produce results /c| Evelyn Ehrlich and Duke Fanelli.;

250 a| 2nd ed.;

260 a| Hoboken, N.J. :b| Bloomberg Press,;

300 a| xi, 196 p. :b| ill. ;c| 26 cm.;

490 1 a| Bloomberg financial series;

500 a| Series data from the jacket.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Financial services industryz| United Statesx| Marketing.=| ^A228468;

650 0 a| Financial plannersx| Marketing.=| ^A222804;

650 0 a| Customer relations.=| ^A61341;

650 0 a| Financial services industryx| Computer network resources.=| ^A228469;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Fanelli, Duke,d| 1954-=| ^A584338;

830 0 a| Bloomberg financial series.=| ^A1092991;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=817986;

947 a| (OCoLC)ocn757838262;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5573660;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5573660-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5573660-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5573660-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/16/2021x| EBOOKz| JERESOURCE;

The financial services marketing handbook tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.

Author/creator	Ehrlich, Evelyn, 1950-
Other author	Fanelli, Duke, 1954-
Format	Electronic
Edition	2nd ed.
Publication Info	Hoboken, N.J. : Bloomberg Press,
Description	xi, 196 p. : ill. ; 26 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Financial services industry--United States. --Marketing. Financial planners--Marketing. Customer relations. Financial services industry--Computer network resources.

Series	Bloomberg financial series Bloomberg financial series. ^A1092991
Abstract	"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- Provided by publisher.
General note	Series data from the jacket.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011041422
ISBN	9781118065716 (cloth)
ISBN	1118065719

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The financial services marketing handbook tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.

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