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Sales engagement how the world's fastest growing companies are modernizing sales through humanization at scale / Manny Medina, Max Altschuler, and Mark Kosoglow.
| Author/creator | Medina, Manny, 1973- |
| Other author | Altschuler, Max, 1987- |
| Other author | Kosoglow, Mark, 1976- |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, [2019] |
| Description | xxi, 215 pages : illustrations ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Who this book is for -- Sales engagement : why it's so important -- The state of modern sales -- How sales engagement solves 7 major business pain points -- Diving deeper : essential elements of a strong sales engagement strategy -- Humanizing sales with personas, personalization, and relevance -- The future is omnichannel & that future is now -- Why A/B testing is mission critical to any sales org -- Achieving revenue efficiency : metrics to measure in a modern sales org -- The key to ramping new reps faster -- Account based sales strategies for the modern seller -- How to align modern sales, success, & marketing with sales engagement -- Future proofing : where sales engagement fits & what's next -- Building a modern sales tech stack -- Predicting what's next in sales. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019002895 |
| ISBN | 9781119584346 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |