Seamless How to Make Change and Growth Frictionless
| Author/creator | Sorman-Nilsson, Anders Author |
| Format | Electronic |
| Publication Info | Hoboken : John Wiley & Sons, Incorporated |
| Description | 288 p. 25.000 x 015.000 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation <b>Achieve brand success with smarter change management and seamless transformation</b> <p><i>Seamless</i> is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders SörmanNilsson, futurist and author of <i>Digilogue (Wiley 2013)</i>, reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at ontheground implementation of <i>Digilogue</i> ideas, giving you a firsthand account of how emerging technology has evolved and disrupted the business landscape since 2013. Youll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. </p><p>The future doesnt unfold neatly in fact, its often a disruptive slap in the face. <i>Seamless</i> is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. </p><ul> <li>Design away the friction with transformative customer experiences</li> <li>Weave disparate channels and parts of a brand together into a seamless whole</li> <li>Take an integrative, rather than additive, approach to communications</li> <li>Achieve the highest level of customer intimacy, the key to customer loyalty</li> <li>Drive seamless change inside your organisation by designing journeys of constant adaptation</li> </ul> <p>Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. <i>Seamless</i> shows you how to remove the scar tissue, reveal your brands fresh edge and meet the future curious, agile and openminded.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780730332855 |
| ISBN | 0730332853 (Trade Paper) Active Record |
| Standard identifier# | 9780730332855 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |