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LEADER 01316nam 2200337 a 4500

001 ocm30109538;

003 OCoLC;

005 20141212113823.0;

008 940318s1994 nyuaf b 001 0 eng ;

010 a| 94010397;

020 a| 0887306721 :c| $25.00 ($35.00 CAN);

035 a| (Sirsi) o30109538;

035 a| (OCoLC)30109538;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD9349.S634b| C533 1994;

082 00 a| 338.7/66362/09732| 20;

100 1 a| Allen, Frederick,d| 1948-=| ^A349576;

245 10 a| Secret formula :b| how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world /c| Frederick Allen.;

250 a| 1st ed.;

300 a| xii, 500 pages, 32 unnumbered pages of plates :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [473]-476) and index.;

610 20 a| Coca-Cola Companyx| History.=| ^A129044;

650 0 a| Soft drink industryx| Marketing.=| ^A671092;

596 a| 1;

998 a| 558699;

999 a| HD9349.S634 C533 1994w| LCc| 1i| 30372008537729d| 5/6/2009e| 4/21/2009f| 3/17/2009g| 1l| JGESm| JOYNERn| 15p| $21.25r| Ys| Yt| JGESBKu| 8/16/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

Author/creator	Allen, Frederick, 1948-
Format	Book
Edition	1st ed.
Publication Info	New York, NY : HarperBusinesss, ©1994.
Description	xii, 500 pages, 32 unnumbered pages of plates : illustrations ; 25 cm
Subjects	Coca-Cola Company--History. Soft drink industry--Marketing.

Bibliography note	Includes bibliographical references (p. [473]-476) and index.
LCCN	94010397
ISBN	0887306721 :

Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen.

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