Attention! This book will make you money how to use attention-getting online marketing to increase your revenue / Jim F. Kukral.
| Author/creator | Kukral, Jim F. |
| Format | Electronic |
| Publication Info | Hoboken, N.J. : Wiley, |
| Description | xiii, 289 p. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Part I -- Attention marketing -- No more apologizing -- Don't yoou want to be "that guy!"? -- How do I become "that guy"? -- Can my business be "that guy!"? -- From idea to success in eight hours -- Press releases don't get press anymore -- Help me help you -- Mark Cuban hates me -- New Jersey man sells Brooklyn Bridge . . . for $14.95! -- One video got my message through -- The million-dollar question! -- 26 ways to generate killer ideas -- Do think outside of the box and what can happen when you do -- Do you market outrageously? -- You can't do it? That's the wrong way to think! -- What's your hook? -- A few more things about good brand names . . -- Determination, diligence, and discipline -- Marketing and sales 101 -- It's all about pain -- The universal truths of selling on the web. Part II -- Making money on the web -- Do people really make millions online? -- So how do people make money online? -- What's you $$$ number? -- Membership sites & recurring revenue, oh my! -- CD or DVD continuity programs -- Boot camps and training sessions -- Group coaching -- Keeping subscribers -- Reusing content -- Bonuses rule! -- A regular guy becomes the king of continuity -- The tools -- Got a brand in mind yet? -- Affiliate marketing -- Social media -- Can I use social media to make money? -- Need a job, try facebook -- More power to the people (on Facebook) -- Attention! Videos can make money -- Getting into the online video game -- Let's get viral! -- Walking the walk -- How to distribute web videos. Part III -- That question mark guy -- Speaking of questions . . . -- Farting sounds make us laugh, but is anyone buying? -- Mmm, mmm, good! -- Is all attention good? -- Image counts -- Do you have a voice? -- Crazy = success question -- Why do some people get attention yet can't monetize it? -- The web is full of copycats -- Customer evangelists rule -- Luxury versus need -- Getting attention the old-fashioned way -- Power to the people -- One "hell" of an attention-getter -- Astonish me! -- Does making S#*% up to get attention work? -- The best job in the world -- Porn and pancakeds at church -- The worst is sometimes better than the best -- Five cents is more memorable than free -- Sometime it's the little ideas that work best -- Stalker or author? Who cares? It worked! -- An idea turned into millions! Conclusion -- This book was written for you -- But wait . . . There's more! |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011280018 |
| ISBN | 9780470599273 (hbk.) |
| ISBN | 0470599278 (hbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |