Big data marketing engage your customers more effectively and drive value / Lisa Arthur.

Author/creator Arthur, Lisa
Format Electronic
Publication InfoHoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Arthur, Lisa. Big data marketing Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 9781118733899
Genre/formElectronic books.
LCCN 2013027943
ISBN9781118734025 (epub)
ISBN9781118734056 (pdf)