Big data marketing engage your customers more effectively and drive value / Lisa Arthur.
| Author/creator | Arthur, Lisa |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Arthur, Lisa. Big data marketing Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 9781118733899 |
| Genre/form | Electronic books. |
| LCCN | 2013027943 |
| ISBN | 9781118734025 (epub) |
| ISBN | 9781118734056 (pdf) |