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010 a| 2015955444;

020 a| 9781119181118 (pbk.);

020 a| 1119181119;

035 a| (WaSeSS)ssj0001634870;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HD38.7b| .S349 2016;

082 04 a| 658.4/0382| 23;

100 1 a| Schmarzo, Bill.?| UNAUTHORIZED;

245 10 a| Big data MBAh| [electronic resource] :b| driving business strategies with data science /c| Bill Schmarzo.;

260 a| Indianapolis :b| John Wiley & Sons, Inc.,c| [2016];

300 a| xxvii, 283 pages :b| illustrations ;c| 23 cm;

500 a| Includes index.;

505 0 a| Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Business intelligencex| Data processing.=| ^A102764;

650 0 a| Business planningx| Statistical methods.=| ^A364146;

650 0 a| Data mining.=| ^A408868;

650 0 a| Managementx| Data processing.=| ^A22380;

650 0 a| Big data.=| ^A1157100;

650 0 a| Businessx| Data processing.=| ^A15966;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4189588;

947 a| (OCoLC)ocn913922536;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5588246;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588246-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588246-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5588246-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/16/2021x| EBOOKz| JERESOURCE;

Big data MBA driving business strategies with data science / Bill Schmarzo.

Author/creator	Schmarzo, Bill
Format	Electronic
Publication Info	Indianapolis : John Wiley & Sons, Inc., [2016]
Description	xxvii, 283 pages : illustrations ; 23 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Business intelligence--Data processing. Business planning--Statistical methods. Data mining. Management--Data processing. Big data. Business--Data processing.

Contents	Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2015955444
ISBN	9781119181118 (pbk.)
ISBN	1119181119

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