Big data understanding how data powers big business / Bill Schmarzo.

Author/creator Schmarzo, Bill
Format Electronic
Publication InfoIndianapolis, IN : John Wiley & Sons, [2013]
Descriptionxxiii, 216 pages : illustrations ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Portion of title Understanding how data powers big business
Contents The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2013948011
ISBN9781118739570
ISBN1118739574