Big data understanding how data powers big business / Bill Schmarzo.
| Author/creator | Schmarzo, Bill |
| Format | Electronic |
| Publication Info | Indianapolis, IN : John Wiley & Sons, [2013] |
| Description | xxiii, 216 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Portion of title | Understanding how data powers big business |
| Contents | The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013948011 |
| ISBN | 9781118739570 |
| ISBN | 1118739574 |