Build for change revolutionizing customer engagement through continuous digital innovation / Alan Trefler.
| Author/creator | Trefler, Alan |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2014] |
| Description | xiii, 175 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative. |
| Bibliography note | Includes bibliographical references (pages 161-166) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014498622 |
| ISBN | 9781118930267 |
| ISBN | 1118930266 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |