Business hack the Wealth Dragon way to build a successful business in the digital age / John Lee.
| Author/creator | Lee, John, 1981- |
| Format | Electronic |
| Edition | First Edition. |
| Publication Info | Chichester : Wiley, [2019] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Part I. The old rules: -- Chapter 1. Your business and products -- Chapter 2. Sales and marketing -- Chapter 3. Building your sales machine -- Chapter 4. The psychology of selling -- Part II. The new rules: -- Chapter 5. The digital revolution -- Chapter 6. Your online presence -- Chapter 7. The power of social media -- Chapter 8. The guide to building successful social media campaigns -- Chapter 9. Branding in the digital age -- Chapter 10. Cautionary tales (adapt or die!) -- Part III. The future rules: -- Chapter 11. Predicting future trends -- Chapter 12. Don't become a human bot! -- Part IV. Their rules (case studies): -- Chapter 13. Case studies -- Final word: Your business story. |
| Abstract | "'Business Hack' is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns."-- Provided by publisher. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Lee, John, 1981- author. Business hack. First Edition. Chichester : Wiley, [2019] 9781119542292 |
| Genre/form | Electronic books. |
| LCCN | 2018048897 |
| ISBN | 9781119542308 (Adobe PDF) |
| ISBN | 9781119542315 (ePub) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |