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Converge transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez.
| Author/creator | Lord, Bob, 1963- |
| Other author | Velez, Ray, 1960- |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2013] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Lord, Bob, 1963- Converge Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118575529 |
| Genre/form | Electronic books. |
| LCCN | 2013004674 |
| ISBN | 9781118632246 (pdf) |
| ISBN | 9781118632222 (epub) |
| ISBN | 9781118632093 ( mobipocket) |