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100 1 a| Zilko, Dave,d| 1963-?| UNAUTHORIZED;

245 10 a| Irrational persistenceh| [electronic resource] :b| seven business secrets that turned a crazy startup into a #1 national brand /c| Dave Zilko.;

260 a| Hoboken, New Jersey :b| John Wiley & Sons,c| [2016];

300 a| 1 online resource.;

500 a| Includes index.;

505 8 a| Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index .;

506 a| Available only to authorized users.;

520 a| "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "--c| Provided by publisher.;

520 a| "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

600 10 a| Zilko, Dave,d| 1963-?| UNAUTHORIZED;

610 20 a| Garden Fresh (Firm)?| UNAUTHORIZED;

650 0 a| Snack food industryz| United States.=| ^A837078;

650 0 a| Businesspeoplez| United Statesv| Biography.=| ^A446807;

650 0 a| Entrepreneurship.=| ^A34099;

650 0 a| Success in business.=| ^A134783;

650 7 a| BUSINESS & ECONOMICS / Entrepreneurship.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Print version:a| Zilko, Dave, 1963- author.t| Irrational persistenced| Hoboken, New Jersey : John Wiley & Sons, [2016]z| 9781119240082w| (DLC) 2015043063;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4451914;

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Irrational persistence seven business secrets that turned a crazy startup into a #1 national brand / Dave Zilko.

Author/creator	Zilko, Dave, 1963-
Format	Electronic
Publication Info	Hoboken, New Jersey : John Wiley & Sons, [2016]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Zilko, Dave, 1963- Garden Fresh (Firm) Snack food industry--United States. Businesspeople--United States. --Biography. Entrepreneurship. Success in business.

Contents	Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index .
Abstract	"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- Provided by publisher.
Abstract	"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship"-- Provided by publisher.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Zilko, Dave, 1963- author. Irrational persistence Hoboken, New Jersey : John Wiley & Sons, [2016] 9781119240082
Genre/form	Electronic books.
LCCN	2016000691
ISBN	9781119240099 (pdf)
ISBN	9781119240105 (epub)

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Irrational persistence seven business secrets that turned a crazy startup into a #1 national brand / Dave Zilko.

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