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Laddering unlocking the potential of consumer behavior / Eric V. Holtzclaw.
| Author/creator | Holtzclaw, Eric V., 1973- |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher;. |
| Issued in other form | Print version: Holtzclaw, Eric V., 1973- Laddering Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118566121 |
| Genre/form | Electronic books. |
| LCCN | 2013013399 |
| ISBN | 9781118653579 (epub) |
| ISBN | 9781118652978 (pdf) |
| ISBN | 9781118652961 ( mobipocket) |