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010 a| 2010022572;

020 a| 9780765627179 (hardcover : alk. paper);

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245 00 a| Leveraging consumer psychology for effective health communicationsh| [electronic resource] :b| the obesity challenge /c| edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.;

260 a| Armonk, N.Y. :b| M.E. Sharpe,;

300 a| xiv, 406 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence --;

505 0 a| Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Obesityx| Prevention.=| ^A1006164;

650 0 a| Communication in medicine.=| ^A2316;

650 0 a| Health education.=| ^A454;

650 0 a| Clinical health psychology.=| ^A210660;

650 12 a| Obesityx| prevention & control.=| ^A918604;

650 12 a| Obesityx| psychology.=| ^A920375;

650 22 a| Consumer Advocacyx| psychology.=| ^A921243;

650 22 a| Consumer Health Information.=| ^A1001676;

650 22 a| Health Promotion.=| ^A920854;

650 22 a| Social Marketing.=| ^A938550;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Batra, Rajeev.=| ^A242268;

700 1 a| Keller, Punam Anand.?| UNAUTHORIZED;

700 1 a| Strecher, Victor J.,d| 1955-=| ^A1186400;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=669694;

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Leveraging consumer psychology for effective health communications the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.

Other author	Batra, Rajeev.
Other author	Keller, Punam Anand.
Other author	Strecher, Victor J., 1955-
Format	Electronic
Publication Info	Armonk, N.Y. : M.E. Sharpe,
Description	xiv, 406 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Obesity--Prevention. Communication in medicine. Health education. Clinical health psychology. Obesity--prevention & control. Obesity--psychology. Consumer Advocacy--psychology. Consumer Health Information. Health Promotion. Social Marketing.

Contents	Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann -- Population-based prevention of obesity / American Heart Association -- An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay -- Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon -- Food temptations versus self-control : friends or enemies? / Kelly Geyskens -- Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz -- How the body type of others impacts our food consumption / Brent McFerran ... [et al.] -- The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen -- Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone -- The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence --
Contents	Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger -- Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.] -- Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors -- Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim -- The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin -- Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild -- Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink -- Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner -- Shrinking liberty to combat expanding waistlines / Peter A. Ubel -- Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010022572
ISBN	9780765627179 (hardcover : alk. paper)

Leveraging consumer psychology for effective health communications the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.

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