Luxury China market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
| Author/creator | Chevalier, Michel, 1943- |
| Other author | Lu, Pierre Xiao. |
| Format | Electronic |
| Publication Info | Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), |
| Description | xvii, 251 p. : ill., maps ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. |
| Bibliography note | Includes bibliographic references (p. [241]-243) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010277379 |
| ISBN | 9780470823415 |
| ISBN | 0470823410 |