Market your way to growth 8 ways to win / Philip and Milton Kotler.

Author/creator Kotler, Philip
Other author Kotler, Milton.
Format Electronic
Publication InfoHobokon, NJ : John Wiley & Sons,
Descriptionxxviii, 212 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects
Marketing.
Customer relations--Management.
Relationship marketing.

Contents Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.
Abstract "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.
Bibliography noteIncludes bibliographical references ( p. 201-206) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012537270
ISBN9781118496404 (cloth)
ISBN111849640X (cloth)

Availability

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Electronic Resources Access Content Online ✔ Available