Sales engagement how the world's fastest growing companies are modernizing sales through humanization at scale / Manny Medina, Max Altschuler, and Mark Kosoglow.

Author/creator Medina, Manny, 1973-
Other author Altschuler, Max, 1987-
Other author Kosoglow, Mark, 1976-
Format Electronic
Publication InfoHoboken, New Jersey : John Wiley & Sons, [2019]
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Who this book is for -- Sales engagement : why it's so important -- The state of modern sales -- How sales engagement solves 7 major business pain points -- Diving deeper : essential elements of a strong sales engagement strategy -- Humanizing sales with personas, personalization, and relevance -- The future is omnichannel & that future is now -- Why A/B testing is mission critical to any sales org -- Achieving revenue efficiency : metrics to measure in a modern sales org -- The key to ramping new reps faster -- Account based sales strategies for the modern seller -- How to align modern sales, success, & marketing with sales engagement -- Future proofing : where sales engagement fits & what's next -- Building a modern sales tech stack -- Predicting what's next in sales.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Medina, Manny, 1973- author. Sales engagement Hoboken, New Jersey : John Wiley & Sons, [2019] 9781119584346
Genre/formElectronic books.
LCCN 2019021865
ISBN9781119584360 (ePub)
ISBN9781119584308 (Adobe PDF)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available