Tools

LEADER 01978nam 2200457 a 4500

001 ssj0000612637;

003 WaSeSS;

005 20210412081717.0;

006 m d ;

007 cr n ;

008 111012s2012 njua sb 001 0 eng d;

010 a| 2011037446;

020 a| 9780813823973 (hard cover : alk. paper);

035 a| (WaSeSS)ssj0000612637;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| TS170b| .P758 2012;

082 00 a| 658.8/32| 23;

245 00 a| Product innovation toolboxh| [electronic resource] :b| a field guide to consumer understanding and research /c| edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.;

260 a| Hoboken, NJ :b| Wiley-Blackwell,;

300 a| xxiv, 392 p. :b| ill. ;c| 26 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| New products.=| ^A17216;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Marketing research.=| ^A17167;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Beckley, Jacqueline H.?| UNAUTHORIZED;

700 1 a| Paredes, Maria Dulce.?| UNAUTHORIZED;

700 1 a| Lopetcharat, Kannapon.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=861624;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5613155;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5613155-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/18/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5613155-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/18/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5613155-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/18/2021x| EBOOKz| JERESOURCE;

Product innovation toolbox a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.

Other author	Beckley, Jacqueline H.
Other author	Paredes, Maria Dulce.
Other author	Lopetcharat, Kannapon.
Format	Electronic
Publication Info	Hoboken, NJ : Wiley-Blackwell,
Description	xxiv, 392 p. : ill. ; 26 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	New products. Consumer behavior. Marketing research.

Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011037446
ISBN	9780813823973 (hard cover : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Product innovation toolbox a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.

Click here for more information about this title

Availability