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010 a| 2016032568;

020 a| 9781119335009 (paperback);

020 z| 9781119336037 (epub);

035 a| (WaSeSS)ssj0001726626;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.55b| .S76 2017;

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084 a| BUS058000a| BUS043000a| BUS0900102| bisacsh;

100 1 a| Stratten, Scott.=| ^A1286367;

245 10 a| UnMarketingh| [electronic resource] :b| everything has changed and nothing is different /c| Scott Stratten Alison Kramer.;

250 a| Second edition.;

260 a| Hoboken, New Jersey :b| Wiley,c| 2017.;

300 a| xiv, 290 pages ;c| 23 cm.;

500 a| Revised edition of the author's UnMarketing, c2012.;

500 a| Includes index.;

505 8 a| Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving;

506 a| Available only to authorized users.;

520 a| "Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--c| Provided by publisher.;

520 a| "This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Relationship marketing.=| ^A390760;

650 0 a| Viral marketing.=| ^A1234185;

650 7 a| BUSINESS & ECONOMICS / Sales & Selling.2| bisacsh;

650 7 a| BUSINESS & ECONOMICS / Marketing / General.2| bisacsh;

650 7 a| BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4708892;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5622124-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/20/2021x| EBOOKz| JERESOURCE;

UnMarketing everything has changed and nothing is different / Scott Stratten Alison Kramer.

Author/creator	Stratten, Scott
Format	Electronic
Edition	Second edition.
Publication Info	Hoboken, New Jersey : Wiley, 2017.
Description	xiv, 290 pages ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Relationship marketing. Viral marketing.

Contents	Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving
Abstract	"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Provided by publisher.
Abstract	"This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"-- Provided by publisher.
General note	Revised edition of the author's UnMarketing, c2012.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016032568
ISBN	9781119335009 (paperback)

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UnMarketing everything has changed and nothing is different / Scott Stratten Alison Kramer.

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