Tools

LEADER 02418nam 2200481 a 4500

001 ssj0000886894;

003 WaSeSS;

005 20210412081717.0;

006 m d ;

007 cr n ;

008 121016s2013 njua s 001 0 eng d;

010 a| 2012951871;

015 a| GBB2994982| bnb;

016 7 a| 0161821192| Uk;

020 a| 9781118301302 (pbk.);

020 a| 1118301307 (pbk.);

035 a| (WaSeSS)ssj0000886894;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.1265b| .G69 2013;

082 04 a| 658.8722| 23;

100 1 a| Goward, Chris.?| UNAUTHORIZED;

245 10 a| You should test thath| [electronic resource] :b| conversion optimization for more leads, sales and profit or the art and science of optimized marketing /c| Chris Goward.;

260 a| Hoboken, N.J. :b| Wiley ;a| Chichester :b| John Wiley [distributor],;

300 a| xxviii, 332 p. :b| ill. (some col.) ;c| 24 cm.;

500 a| Includes index.;

505 0 a| Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Internet marketingx| Evaluation.=| ^A381306;

650 0 a| Web sitesx| Evaluation.=| ^A388193;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1105685;

947 a| (OCoLC)ocn812072020;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5624420;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5624420-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/20/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5624420-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5624420-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/20/2021x| EBOOKz| JERESOURCE;

You should test that conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward.

Author/creator	Goward, Chris
Format	Electronic
Publication Info	Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor],
Description	xxviii, 332 p. : ill. (some col.) ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Internet marketing--Evaluation. Web sites--Evaluation.

Contents	Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012951871
ISBN	9781118301302 (pbk.)
ISBN	1118301307 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

You should test that conversion optimization for more leads, sales and profit or the art and science of optimized marketing / Chris Goward.

Click here for more information about this title

Availability