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010 a| 2013029526;

020 a| 9781118808399 (epub);

020 a| 9781118808429 (pdf);

020 z| 9781118801154 (hardback);

035 a| (WaSeSS)ssj0001046861;

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084 a| BUS0430002| bisacsh;

100 1 a| Jaffe, Joseph,d| 1970-=| ^A605873;

245 10 a| Z.E.R.O.h| [electronic resource] :b| zero paid media as the new marketing model /c| Joseph Jaffe, Maarten Albarda.;

260 a| Hoboken, New Jersey :b| Wiley,c| 2013.;

300 a| 1 online resource.;

500 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Marketingx| Technological innovations.=| ^A1239762;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Digital media.=| ^A467549;

650 7 a| BUSINESS & ECONOMICS / Marketing / General.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Print version:a| Jaffe, Joseph, 1970-t| Z.E.R.O.d| Hoboken, New Jersey : Wiley, 2013z| 9781118801154w| (DLC) 2013027394;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1471798;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1471798;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5624536-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5624536-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/20/2021x| EBOOKz| JERESOURCE;

Z.E.R.O. zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

Author/creator	Jaffe, Joseph, 1970-
Format	Electronic
Publication Info	Hoboken, New Jersey : Wiley, 2013.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Advertising. Marketing--Technological innovations. Internet marketing. Digital media.

General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Jaffe, Joseph, 1970- Z.E.R.O. Hoboken, New Jersey : Wiley, 2013 9781118801154
Genre/form	Electronic books.
LCCN	2013029526
ISBN	9781118808399 (epub)
ISBN	9781118808429 (pdf)

Z.E.R.O. zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

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