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LEADER 01512cam 2200409 a 4500

001 ocm28066159;

003 OCoLC;

005 20141212114239.0;

008 930330s1993 enka b 001 0 eng d;

010 a| gb 93020472;

015 a| GB93-20472;

020 a| 0750606614;

035 a| (Sirsi) o28066159;

035 a| (OCoLC)28066159;

049 a| EREE;

082 04 a| 332.106882| 20;

090 a| HG173b| .C47 1993;

245 00 a| Cases in marketing financial services /c| edited by Christine Ennew, Trevor Watkins and Mike Wright.;

260 a| Oxford :b| Butterworth-Heinemann on behalf of the Chartered Institute of Marketing,c| 1993.;

300 a| vi, 288 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Marketing series. Student;

500 a| Includes index.;

504 a| Includes bibliographical references: p. (280-285) and index.;

650 0 a| Financial services industryx| Marketingv| Case studies.=| ^A228469;

700 1 a| Ennew, Christine.=| ^A355879;

700 1 a| Watkins, Trevor.=| ^A355880;

700 1 a| Wright, Mike,d| 1952-2019=| ^A199148;

710 2 a| Chartered Institute of Marketing.=| ^A279362;

830 0 a| Marketing series.p| Student.?| UNAUTHORIZED;

596 a| 1;

998 a| 562867;

999 a| HG173 .C47 1993w| LCc| 1i| 30372008503440d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERp| $39.95r| Ys| Yt| JGESBKu| 4/8/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

Format	Book
Publication Info	Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Description	vi, 288 pages : illustrations ; 24 cm.
Subjects	Financial services industry--Marketing. --Case studies.

Other author/creator	Ennew, Christine.
Other author/creator	Watkins, Trevor.
Other author/creator	Wright, Mike, 1952-2019
Other author/creator	Chartered Institute of Marketing.
Series	Marketing series. Student Marketing series. Student. UNAUTHORIZED
General note	Includes index.
Bibliography note	Includes bibliographical references: p. (280-285) and index.
LCCN	gb 93020472
ISBN	0750606614

Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright.

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