Effective Health Risk Messages A Step-by-Step Guide
| Author/creator | Witte, Kim Author |
| Other author | Meyer,Gary Author |
| Other author | Martell,Dennis Author |
| Format | Electronic |
| Publication Info | Thousand Oaks : SAGE Publications, Incorporated |
| Description | 224 p. ill 11.000 x 08.500 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001, (USA) Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00012404 |
| ISBN | 9780761915096 |
| ISBN | 0761915095 (Trade Paper) On Demand |
| Standard identifier# | 9780761915096 |
| Stock number | 82578 00023123 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |