Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.

Author/creator Schreiber, Alfred L.
Other author Lenson, Barry.
Format Book
Publication InfoNew York : McGraw-Hill, ©1994.
Descriptionxvi, 263 pages ; 24 cm
Subjects
Corporations--Public relations. --United States.
Issues management--United States.
Advocacy advertising--United States.
Corporate sponsorship--United States.
Customer relations--United States.

General noteSpine title: Lifestyle & event marketing.
Bibliography noteIncludes bibliographical references (p. 249-258) and index.
Other titleLifestyle & event marketing.
LCCN 93040818
ISBN0070561532 (acid-free, recycyled paper) :