Mastering business for strategic communicators insights and advice from the C-suite of leading brands / edited by Matthew W. Ragas, DePaul University, USA, Ron Culp, DePaul University, USA.

Other author Ragas, Matthew W.
Other author Culp, Ronald.
Format Electronic
EditionFirst edition 2018.
Publication InfoUnited Kingdom ; North America : Emerald Publishing, 2018.
Descriptionxxix, 288 pages : illustrations ; 23 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Abstract Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Bibliography noteIncludes bibliographical references (pages 233-245) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Issued in other formElectronic version: Ragas, Matthew W. Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands. [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2017 1787145034
Genre/formElectronic books.
LCCN 2017470813
ISBN9781787438217 (print)
ISBN178743821X (print)

Availability

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Electronic Resources Access Content Online ✔ Available