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010 a| 2001005596;

020 a| 0761923578 (acid-free paper);

035 a| (WaSeSS)ssj0000675786;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.126b| .D76 2002;

082 00 a| 658.8/42| 20;

100 1 a| Drozdenko, Ronald G.?| UNAUTHORIZED;

245 10 a| Optimal database marketingh| [electronic resource] :b| strategy, development, and data mining /c| Ronald G. Drozdenko, Perry D. Drake.;

260 a| Thousand Oaks, Calif. :b| Sage Pub.,;

300 a| xxii, 398 p :b| ill. ;c| 26 cm.;

504 a| Includes bibliographical references (p. 383-385) and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Database marketing.=| ^A477390;

650 0 a| Electronic commerce.=| ^A381307;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Drake, Perry D.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=996727;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5652466;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5652466-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/20/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5652466-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/20/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5652466-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/20/2021x| EBOOKz| JERESOURCE;

Optimal database marketing strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

Author/creator	Drozdenko, Ronald G.
Other author	Drake, Perry D.
Format	Electronic
Publication Info	Thousand Oaks, Calif. : Sage Pub.,
Description	xxii, 398 p : ill. ; 26 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Database marketing. Electronic commerce.

Bibliography note	Includes bibliographical references (p. 383-385) and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2001005596
ISBN	0761923578 (acid-free paper)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

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