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019 a| 1236927071;

035 a| (Sirsi) o1003150110;

035 a| (OCoLC)1003150110z| (OCoLC)1236927071;

037 a| A2002.168b| HistoryMakers;

041 0 a| engh| eng;

046 k| 20022| edtf;

049 a| EREE;

050 4 a| E185.97;

082 04 a| 973.049607300922| 23;

245 04 a| The HistoryMakers video oral history with Bettiann Gardner.;

246 3 a| History Makers video oral history with Bettiann Gardner;

246 30 a| Bettiann Gardner;

257 a| United States2| naf;

264 1 a| Chicago, Illinois :b| The HistoryMakers,c| [2016&#x5d.;

300 a| 1 online resource (3 video files (1 hr., 24 min., 20 sec.)) :b| sound, color.;

306 a| 012420;

336 a| two-dimensional moving imageb| tdi2| rdacontent;

337 a| computerb| c2| rdamedia;

338 a| online resourceb| cr2| rdacarrier;

344 a| digital2| rda;

347 a| video file2| rda;

511 0 a| Adele Hodge, interviewer.;

508 a| Videographer, Matthew Hickey.;

518 o| Recordedp| Chicago, Illinoisd| 2002 August 26.;

520 a| Hair care company founder Bettiann Gardner was born in Chicago, Illinois. She became an innovator in the African American hair care business when she and her husband Edward Gardner founded Soft Sheen Products in their Chicago basement in 1964. With the Optimum and Care Free Curl brands, Soft Sheen Products became the leader in African American hair care, developing an international clientele. Soft Sheen Products grew into a multimillion-dollar enterprise employing over four hundred Chicagoans. Exporting to Canada, the Caribbean, and West Africa, the company became a global force, eventually being purchased by the L'Oreal group in 1998. As a staunch supporter of the arts, particularly African American theater, she and her husband contributed millions to the renovation of the once-dormant Avalon Theater in 1987, which became New Regal Theater, on Chicago's South Side. In addition, Gardner served as chairperson of the Chicago Sinfonietta's Honorary Board of Directors. Gardner and her husband have four children, and each child was involved in Soft Sheen Products.;

588 0 a| Vendor-supplied metadata.;

600 10 a| Gardner, Bettiann,d| 1930-v| Interviews.=| ^A1425306;

650 0 a| African Americansv| Interviews.=| ^A989884;

650 7 a| African Americans.2| fast0| (OCoLC)fst00799558;

653 a| Personal Care Entrepreneur.;

655 7 a| Internet videos.2| fast0| (OCoLC)fst01750214;

655 7 a| Interviews.2| fast0| (OCoLC)fst01423832;

655 7 a| Nonfiction films.2| fast0| (OCoLC)fst01710269;

655 7 a| Oral histories.2| fast0| (OCoLC)fst01726295;

655 7 a| Oral histories.2| lcgft;

655 7 a| Internet videos.2| lcgft;

655 7 a| Nonfiction films.2| lcgft;

700 1 a| Gardner, Bettiann,d| 1930-e| interviewee.=| ^A1425306;

700 1 a| Hodge, Adele,e| interviewer.=| ^A1427718;

700 1 a| Hickey, Matthew,e| director of photography.=| ^A1427673;

710 2 a| HistoryMakers (Video oral history collection),e| production company.=| ^A1426972;

856 40 u| https://go.openathens.net/redirector/ecu.edu?url=https://da.thehistorymakers.org/storiesForBio;ID=A2002.168;

949 a| Click on web addressw| asish| joyner296;

994 a| 92b| ERE;

596 a| 1;

998 a| 5666991;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5666991-1001l| JNETm| JOYNERr| Ys| Yt| JNEHMVIu| 9/1/2021x| EVIDEOz| JERESOURCE;

The HistoryMakers video oral history with Bettiann Gardner.

Format	Video (Streaming)
Publication	Chicago, Illinois : The HistoryMakers, [2016].
Description	1 online resource (3 video files (1 hr., 24 min., 20 sec.)) : sound, color.
Supplemental Content	https://go.openathens.net/redirector/ecu.edu?url=https://da.thehistorymakers.org/storiesForBio;ID=A2002.168
Subjects	Gardner, Bettiann, 1930---Interviews. African Americans--Interviews.

Other author/creator	Gardner, Bettiann, 1930- interviewee.
Other author/creator	Hodge, Adele, interviewer.
Other author/creator	Hickey, Matthew, director of photography.
Other author/creator	HistoryMakers (Video oral history collection), production company.
Variant title	History Makers video oral history with Bettiann Gardner
Portion of title	Bettiann Gardner
Abstract	Hair care company founder Bettiann Gardner was born in Chicago, Illinois. She became an innovator in the African American hair care business when she and her husband Edward Gardner founded Soft Sheen Products in their Chicago basement in 1964. With the Optimum and Care Free Curl brands, Soft Sheen Products became the leader in African American hair care, developing an international clientele. Soft Sheen Products grew into a multimillion-dollar enterprise employing over four hundred Chicagoans. Exporting to Canada, the Caribbean, and West Africa, the company became a global force, eventually being purchased by the L'Oreal group in 1998. As a staunch supporter of the arts, particularly African American theater, she and her husband contributed millions to the renovation of the once-dormant Avalon Theater in 1987, which became New Regal Theater, on Chicago's South Side. In addition, Gardner served as chairperson of the Chicago Sinfonietta's Honorary Board of Directors. Gardner and her husband have four children, and each child was involved in Soft Sheen Products.
Credits	Videographer, Matthew Hickey.
Performer	Adele Hodge, interviewer.
Date/time/place of a event note	Recorded Chicago, Illinois 2002 August 26.
Source of description	Vendor-supplied metadata.
Genre/form	Internet videos.
Genre/form	Interviews.
Genre/form	Nonfiction films.
Genre/form	Oral histories.
Genre/form	Oral histories.
Genre/form	Internet videos.
Genre/form	Nonfiction films.
Stock number	A2002.168 HistoryMakers

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The HistoryMakers video oral history with Bettiann Gardner.

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