The HistoryMakers video oral history with Esther "E.T." Franklin.
| Format | Video (Streaming) |
| Publication | Chicago, Illinois : The HistoryMakers, [2016]. |
| Description | 1 online resource (6 video files (2 hr., 46 min., 44 sec.)) : sound, color. |
| Supplemental Content | https://go.openathens.net/redirector/ecu.edu?url=https://da.thehistorymakers.org/storiesForBio;ID=A2014.257 |
| Subjects |
| Other author/creator | Franklin, Esther "E.T.", 1957- interviewee. |
| Other author/creator | Cole, Harriette, interviewer. |
| Other author/creator | Champagne, Curt, director of photography. |
| Other author/creator | HistoryMakers (Video oral history collection), production company. |
| Variant title | History Makers video oral history with Esther "E.T." Franklin |
| Portion of title | Esther "E.T." Franklin |
| Abstract | Media and advertising executive Esther "E.T." Franklin was born on July 21, 1957, in Chicago, Illinois. She received her B.S. degree in business administration from the University of Illinois at Champaign-Urbana in 1979, and her M.M. degree from Northwestern University's Kellogg Business School in 1993. Franklin worked first as a field project director at Chicago's Market Facts, Inc., and then as a market research analyst and later as a vice president for Burrell Communications. She was hired by Leo Burnett Advertising in 1993, and worked on various Philip Morris brands as vice president and planning director for Marlboro USA until 2001. In 2002, Franklin was named senior vice president, director of consumer context planning for Starcom USA; and, in 2006, was appointed as executive vice president and director of cultural identities of Starcom MediaVest Group. She was promoted to executive vice president, head of SMG Americas Experience Strategy in 2011. |
| Credits | Videographer, Curt Champagne. |
| Performer | Harriette Cole, interviewer. |
| Date/time/place of a event note | Recorded Evanston, Illinois 2014 October 21. |
| Source of description | Vendor-supplied metadata. |
| Genre/form | Internet videos. |
| Genre/form | Interviews. |
| Genre/form | Nonfiction films. |
| Genre/form | Oral histories. |
| Genre/form | Oral histories. |
| Genre/form | Internet videos. |
| Genre/form | Nonfiction films. |
| Stock number | A2014.257 HistoryMakers |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |