The HistoryMakers video oral history with Esther "E.T." Franklin.

Format Video (Streaming)
PublicationChicago, Illinois : The HistoryMakers, [2016].
Description1 online resource (6 video files (2 hr., 46 min., 44 sec.)) : sound, color.
Supplemental Contenthttps://go.openathens.net/redirector/ecu.edu?url=https://da.thehistorymakers.org/storiesForBio;ID=A2014.257
Subjects

Other author/creatorFranklin, Esther "E.T.", 1957- interviewee.
Other author/creatorCole, Harriette, interviewer.
Other author/creatorChampagne, Curt, director of photography.
Other author/creatorHistoryMakers (Video oral history collection), production company.
Variant title History Makers video oral history with Esther "E.T." Franklin
Portion of title Esther "E.T." Franklin
Abstract Media and advertising executive Esther "E.T." Franklin was born on July 21, 1957, in Chicago, Illinois. She received her B.S. degree in business administration from the University of Illinois at Champaign-Urbana in 1979, and her M.M. degree from Northwestern University's Kellogg Business School in 1993. Franklin worked first as a field project director at Chicago's Market Facts, Inc., and then as a market research analyst and later as a vice president for Burrell Communications. She was hired by Leo Burnett Advertising in 1993, and worked on various Philip Morris brands as vice president and planning director for Marlboro USA until 2001. In 2002, Franklin was named senior vice president, director of consumer context planning for Starcom USA; and, in 2006, was appointed as executive vice president and director of cultural identities of Starcom MediaVest Group. She was promoted to executive vice president, head of SMG Americas Experience Strategy in 2011.
CreditsVideographer, Curt Champagne.
Performer Harriette Cole, interviewer.
Date/time/place of a event noteRecorded Evanston, Illinois 2014 October 21.
Source of descriptionVendor-supplied metadata.
Genre/formInternet videos.
Genre/formInterviews.
Genre/formNonfiction films.
Genre/formOral histories.
Genre/formOral histories.
Genre/formInternet videos.
Genre/formNonfiction films.
Stock numberA2014.257 HistoryMakers

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available