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010 a| 2005001178;

020 a| 0749443669 (alk. paper);

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050 00 a| HF5822b| .D78813 2005;

082 00 a| 659.1/01/92| 22;

100 1 a| Du Plessis, Erik.=| ^A605875;

240 10 a| Reclame en ons brein.l| English=| ^A626740;

245 14 a| The advertised mindh| [electronic resource] :b| groundbreaking insights into how our brains respond to advertising /c| Erik du Plessis.;

260 a| London ;a| Sterling, Va. :b| Kogan Page,;

300 a| xxiv, 232 p. :b| ill. ;c| 25 cm.;

500 a| "Millward Brown.";

500 a| An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).;

504 a| Includes bibliographical references (p. [221]-226) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Advertisingx| Research.=| ^A90391;

650 0 a| Human information processingx| Research.=| ^A2098;

655 0 a| Electronic books.=| ^A491897;

710 2 a| Millward Brown (Firm)=| ^A609653;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130572&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5670159-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/16/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5670159-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/16/2021x| EBOOKz| JERESOURCE;

The advertised mind groundbreaking insights into how our brains respond to advertising / Erik du Plessis.

Author/creator	Du Plessis, Erik
Other author	Millward Brown (Firm)
Format	Electronic
Publication Info	London ; Sterling, Va. : Kogan Page,
Description	xxiv, 232 p. : ill. ; 25 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising--Psychological aspects. Advertising--Research. Human information processing--Research.

Uniform title	Reclame en ons brein. English
General note	"Millward Brown."
General note	An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Bibliography note	Includes bibliographical references (p. [221]-226) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005001178
ISBN	0749443669 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
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The advertised mind groundbreaking insights into how our brains respond to advertising / Erik du Plessis.

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