The Blackwell Encyclopedic Dictionary of Marketing
| Author/creator | Lewis, Barbara Author |
| Other author | Littler, Dale Editor |
| Format | Electronic |
| Edition | Reprint |
| Publication Info | Wiley-Blackwell [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 288 p. ill 24.329 x 017.220 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation The <i>Dictionary</i> has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780631214854 |
| ISBN | 0631214852 (Trade Paper) Active Record |
| Standard identifier# | 9780631214854 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |