Blunders in International Business
| Author/creator | Ricks, David A. Author |
| Format | Electronic |
| Edition | 3rd ed.,Revised |
| Publication Info | Wiley-Blackwell [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 184 p. 14.000 x 021.600 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Business Ser. |
| Summary | Annotation This book explores the relationship between the management of creativity and creative approaches to management.<br /><ul><li style="list-style: none"><br /></li><li>A revised and expanded edition of this popular book on international business blunders.</li><li style="list-style: none"><br /></li><li>Features more than 50 new mistakes, from such well–known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.</li><li style="list-style: none"><br /></li><li>Blunders from previous editions have been updated.</li><li style="list-style: none"><br /></li><li>Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.</li><li style="list-style: none"><br /></li><li>The blunders illustrate valuable lessons, as well as being entertaining</li></ul> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 99033931 |
| ISBN | 9780631217763 |
| ISBN | 0631217762 (Trade Paper) Out of Print |
| Standard identifier# | 9780631217763 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |