Brand failures the truth about the 100 biggest branding mistakes of all time / Matt Haig.
| Author/creator | Haig, Matt |
| Format | Electronic |
| Publication Info | London ; Sterling, VA. : Kogan Page, |
| Description | viii, 310 p. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Bibliography note | Includes bibliographical references (p. [301]-302) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003000966 |
| ISBN | 0749439270 |