Channel Management

Author/creator Forsyth, Patrick Author
Format Electronic
Publication InfoCapstone [Imprint] Hoboken : John Wiley & Sons, Incorporated
Description120 p. ill 17.650 x 012.400 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Marketing
Business--Handbooks, Manuals, Etc.

SeriesExpress Exec Ser.
Summary Annotation Fast track route to effective channel management<br /><br />Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation<br /><br />Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers<br /><br />Includes a glossary of key concepts and a comprehensive resources guide<br /><br />ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.<br /><br />ExpressExec is organised into ten core subject areas making it easy to find the information you need:<br /><br />01 Innovation<br />02 Enterprise<br />03 Strategy<br />04 Marketing<br />05 Finance<br />06 Operations and Technology<br />07 Organizations<br />08 Leading<br />09 People<br />10 Life and Work<br /><br />ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781841121956
ISBN1841121959 (Trade Paper) Active Record
Standard identifier# 9781841121956
Stock number00028608

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available