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020 a| 0749445343;

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100 1 a| Bosshart, David.=| ^A701726;

240 10 a| Billig.l| English=| ^A701727;

245 10 a| Cheaph| [electronic resource] :b| the real cost of the global trend for bargains, discounts & consumer choice /c| David Bosshart.;

260 a| London ;a| Philadelphia :b| Kogan Page,;

300 a| vii, 197 p. :b| ill. ;c| 23 cm.;

500 a| Includes index.;

505 0 a| 1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Consumers' preferences.=| ^A83736;

650 0 a| Discount.=| ^A284406;

650 0 a| Cost.=| ^A128909;

650 0 a| Marketing.=| ^A16179;

650 0 a| Globalization.=| ^A445023;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=147991&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocm62133766;

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Cheap the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart.

Author/creator	Bosshart, David
Format	Electronic
Publication Info	London ; Philadelphia : Kogan Page,
Description	vii, 197 p. : ill. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Consumers' preferences. Discount. Cost. Marketing. Globalization.

Uniform title	Billig. English
Contents	1. The Age of Cheap : why (almost) everything is getting cheaper -- Why the trend towards low-priced good is changing our lives : the link between prosperity, democracy and price orientation -- The four stages of development in customer behaviour -- The panorama of cheap -- 2. The axis of evil in the economy : Wal-Mart, China and the Internet -- The first axis : trade, Wal-Mart and the message, 'demand more for less!' -- The second axis : the manufacturers, China and the possibilities of global sourcing -- The third axis : the customer, the Internet and the global customer cartel -- Which factors are accelerating the trend? -- The dream becomes cheaper, the bulldozer rolls on -- 3. The Wal-Martization of our society : how we are all becoming Wal-Mart -- Why Wal-Mart concerns us all -- What is Wal-Martization? -- 4. The models for present-day rationalization : Aldification, McDonaldization, Starbuckification etc -- The rationalization models -- Why are these models so rational and so successful? -- 5. Faster, better, cheaper : intensified time markets drive the Age of Cheap -- Time as an economic factor -- The logic of increase (logic no. 1) -- Real markets mimic financial markets -- The neglect of personal resources : the logic of increase means higher hidden costs for the customer -- Differentiation logic (logic no. 2) : what happens when uncontrollable costs of side-effects exceed costs -- 6. No frills : on the illusions of the service economy -- 'Outsourcing to the customer" : the myths of services -- Marketing means selling goods : the myth of customer orientation -- 7. What is worth what? : prices in the Age of Cheap -- 8. The next chapter : the new normality in globalizing markets.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2005030517
ISBN	0749445343

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Cheap the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart.

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