Competing in a service economy how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson.

Author/creator Gustafsson, Anders, 1964-
Other author Johnson, Michael D. (Michael David)
Format Electronic
Edition1st ed.
Publication InfoSan Francisco : Jossey-Bass,
Descriptionxv, 190 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

SeriesUniversity of Michigan Business School management series
Contents Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way.
Bibliography noteIncludes bibliographical references (p. 173-181) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2002155591
ISBN0787961566 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available