Competing in a service economy how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson.
| Author/creator | Gustafsson, Anders, 1964- |
| Other author | Johnson, Michael D. (Michael David) |
| Format | Electronic |
| Edition | 1st ed. |
| Publication Info | San Francisco : Jossey-Bass, |
| Description | xv, 190 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | University of Michigan Business School management series |
| Contents | Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way. |
| Bibliography note | Includes bibliographical references (p. 173-181) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002155591 |
| ISBN | 0787961566 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |