Controversies in Competitive Intelligence The Enduring Issues

Author/creator Fleisher, Craig S. Editor
Other author Blenkhorn, David L. Editor
Format Electronic
Publication InfoPraeger Publishers [Imprint] Portsmouth : Greenwood Publishing Group, Incorporated Santa Barbara : ABC-CLIO, LLC [Distributor]
Description344 p. ill 24.100 x 016.100 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Business Intelligence
Competition

Summary Annotation <p>Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.</p><p></p><p>The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.</p>
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2002072541
ISBN9781567205602
ISBN1567205607 (Trade Cloth) Active Record
Standard identifier# 9781567205602
Stock numberQ560 00011167

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available