Corporate social responsibility doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

Author/creator Kotler, Philip
Other author Lee, Nancy, 1945-
Format Electronic
Publication InfoHoboken, N.J. : Wiley,
Descriptionx, 307 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.

Contents The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
General notePublished simultaneously in Canada.
Bibliography noteIncludes bibliographical references (p. 277-295) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2004020375
ISBN0471476110 (cloth)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available