Creating passion brands getting to the heart of branding / Helen Edwards, Derek Day.
| Author/creator | Edwards, Helen, 1965- |
| Other author | Day, Derek, 1949- |
| Format | Electronic |
| Publication Info | London ; Sterling, VA : Kogan Page, |
| Description | xi, 244 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| General note | "Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown." |
| Bibliography note | Includes bibliographical references (p. [233]-237) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005009398 |
| ISBN | 0749443707 |