Customer Bonding Pathway to Lasting Customer Loyalty
| Author/creator | Cross, Richard, 1947- Author |
| Other author | Smith, Janet 1953- Author |
| Format | Electronic |
| Publication Info | N T C Business Books [Imprint] Lincolnwood : McGraw-Hill/Contemporary |
| Description | 280 p. ill 09.340 x 06.290 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 94011504 |
| ISBN | 9780844233185 |
| ISBN | 0844233188 (Trade Cloth) Active Record |
| Standard identifier# | 9780844233185 |
| Stock number | 00137176 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |