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010 a| 2002011493;

020 a| 0071363661 (hardcover);

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050 00 a| HF5415.126b| .H8423 2003;

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100 1 a| Hughes, Arthur Middleton.=| ^A519449;

245 14 a| The customer loyalty solutionh| [electronic resource]:b| what works (and what doesn't) in customer loyalty programs /c| by Arthur Middleton Hughes.;

260 a| New York :b| McGraw-Hill,;

300 a| xix, 364 p. :b| ill.c| 24 cm.;

504 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Database marketing.=| ^A477390;

650 0 a| Customer loyalty programs.=| ^A577984;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=82729&scope=site&custid=s5822723&authtype=ip,shib;

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596 a| 1 3 4;

998 a| 5679955;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5679955-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/17/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5679955-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/17/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5679955-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/17/2021x| EBOOKz| JERESOURCE;

The customer loyalty solution what works (and what doesn't) in customer loyalty programs / by Arthur Middleton Hughes.

Author/creator	Hughes, Arthur Middleton
Format	Electronic
Publication Info	New York : McGraw-Hill,
Description	xix, 364 p. : ill. 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Database marketing. Customer loyalty programs.

Bibliography note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2002011493
ISBN	0071363661 (hardcover)

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The customer loyalty solution what works (and what doesn't) in customer loyalty programs / by Arthur Middleton Hughes.

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