Cybermarketing how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

Author/creator Bickerton, Pauline
Other author Bickerton, Matthew.
Other author Pardesi, Upkar.
Other author Chartered Institute of Marketing.
Format Electronic
Edition2nd ed.
Publication InfoOxford ; Boston : Butterworth-Heinemann,
Descriptionxvi, 355 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

General note"Published in association with the Chartered Institute of Marketing."
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 00044449
ISBN0750647043 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available