Direct Marketing A Step-by-Step Guide to Effective Planning and Targeting
| Author/creator | Mullin, Roddy Author |
| Format | Electronic |
| Publication Info | London : Kogan Page, Limited LaVergne : Ingram Publisher Services [Distributor] |
| Description | 180 p. ill 09.180 x 06.120 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Marketing in Action Ser. |
| Summary | Annotation <div>Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.</div> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780749436773 |
| ISBN | 0749436778 (Trade Paper) Out of Print |
| Standard identifier# | 9780749436773 |
| Stock number | 00104855 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |